YOOX, the world’s leading online lifestyle store for fashion, design and art, is marking its 20th anniversary with a donation to World Vision.
This gift is made possible via an innovative Instagram challenge, part of YOOX’ anniversary campaign – #ShareTheLove.
The social media initiative – running until 29 June – aims to bring people together and celebrate true community spirit.
YOOX will donate €1 to World Vision UK for every person who shares a message of love with their Instagram followers via a special YOOX Instagram filter. To get involved:
- Click on ‘your story’ and search ‘yoox’ to download the filter
- Take a photo or film your Instagram story using one of the YOOX filters
- Share your Instagram story, tagging @yoox and @worldvisionuk, and using only the hashtag #ShareThe Love
- Finally, tag your friends