Privacy policy

World Vision is a member of the Direct Marketing Association (DMA) and as such is required to operate within the stringent rules of the DMA's Code of Practice for Electronic Commerce, which was developed in consultation with the Office of Fair Trading and the Data Protection Register. The code is enforced by the independent Direct Marketing Authority.

World Vision follows the DMA's Code of Practice for e-commerce, which sets high standards of consumer protection on the internet. We recognise that your personal privacy is a serious issue. This policy explains how we treat your personal information. By visiting the World Vision site you are consenting to the collection and use of your personal information unless you specify otherwise at the point of collection.

Personal data

World Vision respects your privacy. Our promise to you is that the information you give us will be treated in total confidence and will be stored and processed in accordance with your rights under the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) 2003.

We will use your personal information to provide you with the World Vision services or activities to which you’ve signed up and, from time to time, we would also like to send you information about other areas of our work that we think might be of interest to you. If at any time you would prefer not to receive this additional information from us, please contact us personally to let us know your wishes. You can do this by emailing us at by telephoning our Supporter Services Team on 01908 841010 or by writing to Supporter Services, World Vision UK, World Vision House, Opal Drive, Fox Milne, Milton Keynes, MK15 0ZR.

We will make every effort to ensure that appropriate security is in place to protect your personal details from loss, theft, misuse, unauthorised access or disclosure. World Vision is compliant with the international Payment Card Industry standard for the secure processing of credit and debit card payments.

If you sponsor a child through World Vision, or are involved in some other World Vision activity that involves a personal link to our overseas programmes, elements of your personal data necessary to fulfil the activity (e.g. your name and address) will be shared with relevant World Vision offices in that country. Such countries may not have comparable data protection laws to the UK. We will ensure that the minimum amount of data necessary to fulfil the activity is transferred. The World Vision Partnership is committed to implementing appropriate procedures, internal controls and technical infrastructure to protect personal data in all of its offices.

In accordance with our Child Safeguarding Policy and our commitment to protect vulnerable children from all forms of exploitation and abuse, we may share details, including personal data, relating to serious breaches of our Child Safeguarding Policy and Procedures with statutory authorities such as the police, the National Crime Agency (NCA), the Child Exploitation and Online Protection Agency (CEOP) and the Charity Commission.

We will endeavour to ensure that the information we hold about you is accurate and up-to-date. Please do let us know us if your contact details change or if you would like to correct any inaccuracies in the data we hold about you.

Subject Access Rights under the Data Protection Act allow you to request a copy of all the information World Vision holds about you. Such requests should be made in writing to the address below and will be fulfilled within 40 calendar days. World Vision waives its right to charge an administration fee of up to £10 for fulfilling such requests.

We will never share your data with third parties for marketing purposes. Where we do use other organisations to carry out fundraising or communications activities and related administration on our behalf, we remain legally responsible for the handling of your data. Formal written contracts and agreements are put in place and their implementation monitored to ensure the continued security of your data.

Like many organisations, World Vision UK also uses data from Google's interest-based advertising or 3rd-party audience data (such as age, gender, and interests) with Google Analytics. This data is anonymous and is used to help us improve the content and user experience on our website.

Further information about your rights under the Data Protection Act and useful guidance on protecting your personal data is available from the Information Commissioner’s Office at

To contact us with regard to any of the above or with any concerns about our handling of your personal data please email or write to: Supporter Services, World Vision UK, Opal Drive, Fox Milne, Milton Keynes, MK15 0ZR.