One hundred and twenty children startled unsuspecting members of the public at LEGOLAND® Windsor on 17th April by performing songs from the musical Annie.
The children, all from Stagecoach schools in Witney and Bourton on the Water – a national network of performing arts schools for 4- to 18-year-olds – performed "It's the Hard Knock Life" and "Tomorrow" to raise awareness of World Vision's Child Health Now campaign.
The campaign is designed to draw attention to the 8.8 million children under five who die each year from preventable diseases like diarrhoea, pneumonia and malaria.
Many of the young people who took part in the flash mob will go on to lead activities in their schools including assemblies or classroom talks to promote the issue and the Child Health Now campaign.
World Vision UK’s Head of Engagement, Martin Thomas said:
“The event was an amazing experience; something that will linger in [the young people's] memories for a long time to come.
“It was thrilling to see the culmination of more than seven months of planning and creative engagement with young people, their families, Stagecoach and LEGOLAND®.
“Our hope is that the flash mob video and campaign call will become something that makes ripples throughout the UK and across the world; inspiring people to take action for the world's most vulnerable children.”
20 April 2010