How to get involved

As part of our commitment to working with UK businesses to deliver mutually beneficial business results, we offer many ways to support the work of World Vision UK; from advice in providing a Matched Giving scheme, to supporting the development of much needed community programmes around the globe.

We offer a flexible framework to ensure that an involvement with us is tailored to meet your individual business requirements. You may have some ideas about how your company can work in partnership with World Vision UK - we welcome your interest and ideas, and are always available to discuss new opportunities!

If you would like more information about possible involvement options, you can contact us



How to get involved Tags (Goodwill)

Micro Enterprise Development  |  Goodwill Marketing  |  Community Programmes  |   Matched Giving

Goodwill Marketing

Goodwill Marketing is a powerful strategy that enables you to link your product or brand with a particular cause and in doing so, generate revenue for a particular charity.

Goodwill Marketing campaigns can help build a company’s brand and reputation, secure customer loyalty and increase staff motivation. In a recent study, 48% of consumers showed an actual change in behaviour, saying that they switched brands, increased usage or tried or enquired about new products as a result of a Goodwill Marketing campaign*. Importantly, an association with a valued cause can significantly impact sales.

If by purchasing a particular brand a consumer can support a cause they believe in, that brand wins a crucial advantage. When the product and the cause are complementary, then the company, the consumer and the cause gain from the partnership. World Vision can work with you to develop a Goodwill Marketing programme that will make a difference to your business.

If you want to know more about how to participate in a Goodwill Marketing campaign with World Vision, please contact us for more information

*Brand Benefits Survey, Business in the community 2003/04